What the Pope & Instagram Teach Us About Connecting with Students

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I’m sure the headline above appears a bit random. Is there really a common denominator between the Pope and Instagram co-founder Kevin Systrom?

Apparently, there is.

About a month ago, Instagram’s CEO and co-founder Kevin Systrom met with Pope Francis at the Vatican for the very first time. You already know, not everyone gets an audience with the Pope. What was the purpose of their meeting?

They met to discuss the power of images.

Instagram is now the fastest growing platform for social media sharing among the younger population, passing up Facebook from just a few years ago. Facebook remains the largest social media site, but it’s significant that they were smart enough to buy Instagram, foreseeing the trend toward posting and sending images over words. Systrom asserts they intend for Instagram to be the “dominant platform for visual communication.”

So, let’s listen in on the conversation between the Pope and Kevin Sysyrom. There were at least three realities that emerged as they conversed that we can integrate as we teach and lead students:

What Pope Francis and Kevin Systrom Reveal About the Power of Images:



Images unite generations and cultures.

This is literally what Kevin Systrom said to TIME magazine, which reported the meeting between the two leaders. Here were two men—one corporate, one sacred—connecting over a curated set of pictures that Systrom brought with him. He suggested that images unite people from different ages, different cultures and across all borders. Just think about international traffic signs. We’ve gone to images or icons because we all recognize their meaning, regardless of our language or culture. These images bring people together.

Images can tell stories in real time.

The set of images Kevin brought to Pope Francis told the stories of recent tragedies that people from all over the world had endured—pictures from the exodus of immigrants from Syria to Europe, to the Nepalese earthquake and its aftermath. In a picture, we can unveil so much without even saying a word. Images become the language. I remember pictures from history that connected me to the story of my country, and the narrative of my past.

Images reveal truth.

Finally, images can communicate a truth, whether it’s simple and straightforward, such as the trending photos of Taylor Swift’s 1989 tour., Or they can communicate pain—like the aftermath of the terrorist attack in Brussels, Belgium. They can also communicate hope —like the images of so many who are aiding refuges internationally. Images have the power to make us laugh or learn. Through symbolism, images often represent a truth or remind the viewer of an important axiom. And because they’re a metaphor—they’re disarming, even as they teach.

So What Do I Do with This Information?

These are but a handful of reasons I chose over the years to leverage images and narratives to teach leadership and life skills. They engage both the head and the heart—both hemispheres of the brain. Images make you think and feel at the same time. Each of our images, called Habitudes® (images that form leadership habits and attitudes), actually represent a timeless truth we believe the young must learn in order to lead themselves and others well. Since 2004, when we published the first Habitudes book, it’s been remarkable to see how memorable they are once students learn the truth that is captured in the image. I just spoke to a thirty year old who learned some of the Habitudes images back in college, a decade ago. She still remembers and uses them to this day.

So how do images impact our everyday lives?

If you’re communicating with colleagues, a study done by Social Bakers last year exposed the visual nature of social networking. The study indicated that photos trump the market on Facebook, making up 93 percent of the social network’s most engaging posts.

Research from Skyword found that when you’re sending a message—if your content includes compelling images, you can average 94 percent more views than your boring counterparts. Our eyes are drawn to visuals.

If you’re looking to get your message noticed on-line, a study done with Google+ users  revealed that images play a role in providing visual cues to grab someone’s attention on-line. Researchers found that a post on Google+ was three times more likely to be re-shared if it included an image.

So, what are we waiting for? It’s time we include images as we communicate. Get the picture?

– See more at: http://growingleaders.com/blog/pope-instagram-teach-us-connecting-students/#sthash.RQjUEPcx.dpuf

Playing the Long Game in a World Addicted to Instant


by | Apr 4, 2016 | Blog, Imagine The End | 1 comment

Do you know why it’s hard to teach your kids perseverance?

Because the rest of the world is built around instantly fulfilling their every need.

Do you remember Blockbuster Video? You had absolutely no guarantee they would have the movie you wanted to rent. It was very likely that some other punk in your town beat you to the one copy of Back to the Future Part II.

Upon finding the empty case, you would curse your bad luck and then wait a few days until the video came back to the store. You had to persevere.

That might seem like an incredibly minor form of perseverance. It hardly fits the way we define the word here at Parent Cue. Were you really refusing to give up when life gets hard? Maybe not, but you did have to wait. You did have to try again. You did get reminded that the world is not structured around fulfilling your every need.

Fast forward to today and things are a lot different. If my phone takes longer than .05 seconds to look something up, I am frustrated. If the show my kids want to watch isn’t on Netflix, they feel a little impatient. If someone doesn’t respond to my text immediately, I am bothered.

We live in an on-demand world, but great things usually take great time.

It’s our job as parents to teach our kids that the things that really matter require perseverance.

You don’t get great relationships unless you work on them over time.

You don’t get great at a sport unless you practice even when you don’t feel like it.

You don’t get into a great college unless you start planning long before the application is due.

Despite what Siri might tell us, life is not instant and it is not always easy.

We’ve got to play for the long game.

When our kids want to quit on a school project, we have to remind them why sticking with it matters more.

When they want to give up on a friendship because their feelings got hurt, we have to remind them real relationships go through bumpy moments.

When they want to let go of a passion because practice isn’t fun, we have to show them the value of hard work.

As the rest of the world becomes impatient, a little bit of perseverance will pay dividends for years to come.


Jon Acuff

Jon Acuff is the New York Times Bestselling author of five books. His latest, Do Over: Rescue Monday, Reinvent Your Work & Never Get Stuck focuses on building a long-lasting career by investing in a “Career Savings Account.” Read his blog at Acuff.me and follow him on Twitter, @JonAcuff.