Here is the first statistic…
1. Social Media Preferences
Statistic: “Generation Z prefers social networks like
Snapchat, Secret and Whisper, and a quarter of 13-
to 17-year-olds left Facebook in 2014”
Generation Z’s social media habits have shifted in the wake of a Millennial-infused culture. Whereas Millennials posted everything about their lives with little regard to the consequences, Genera-
tion Z is much more cautious. Generation Z is moving away quickly from social media platforms with “Timelines” like Facebook and Twitter, and headed toward platforms that are more associated with what’s happening now.
Platforms like Snapchat, Secret, and Whisper, allow them to share without being tracked, and tell their story—without worrying about being judged (or not hired) by anything other than their
most recent posts. The greatest irony is that the things young members of Generation Z post on these newer platforms have not evaporated. Everything on the internet still leaves a trail.
Question to Consider
- How can you best use social media to connect with Generation Z?
- What can this statistic tell you about what your Generation Z students value in an online experience?
“This Gen Z Infographic Can Help Marketers Get Wise to
the Future” by Adweek (http://bit.ly/1pVh8EN)